In 2010, Brookfield Properties was looking for something fresh for its World Financial Center Haunted Halloween event. They had hosted the event annually for a number of years in the world-famous Winter Garden and environs. Over the years, the event had become a little stale and was in need of a new life.
Q+A reinvented the event as the World Financial Center’s Screamin’ Green Halloween and turned a standard trick-or-treating day into one where families participate in costume and decor-making activities, using re-purposed household objects. Kids enjoyed games such as Bobbing For Apples where the apples hung from reconfigured umbrella clotheslines; Bowling for Ghosts on an alley made from used cardboard boxes; and Toss a Spider in the Brew where the little ones toss a beanbag sock spider into a truck tire disguised as a smoking cauldron. A marching band led the crowds on hourly costume parades around the Winter Garden and the World Financial Center Plaza. In its four-year existence (2010 through 2013), thousands of children and adults enjoyed the event, lingering for hours, sampling the variety of activities and enjoying the interactive nature of the day.
As the redevelopment and rebranding of the World Financial Center into the new Brookfield Place was completed in 2014, the Halloween event too was in need of a parallel update. And so The Brookfield Place Halloween Party was born. Using technology and science to give the event a new, modern look and feel, Q+A created an event where attendees could enjoy 3D printing, 3D scanning, virtual reality, pumpkins played as a drumset, and science-minded fun with Carmelo the Science Fellow. To this day, the Brookfield Place Halloween Party continues to move forward with groundbreaking ghouls, tactile treats, and of course spooktacular fun for everyone.
IDEAS CITY (originally dubbed The Festival of Ideas for the New City), as conceived by the New Museum, Fourth Arts Block, The Architectural League, Bowery Poetry Club, The Drawing Center, Storefront for Art and Architecture, and a variety of other organizations, had come up with an ambitious idea to reconfigure the New York City street festival into a street festival made up of thinkers and creative grassroots organizations putting their ideas and wares on display.
Q+A joined this team of organizations in 2011 for the inaugural festival and set to work turning their concept into reality – handling the dozens of permits required, staffing, volunteer wrangling, complicated logistics and all of the details involved in coordinating over 100 participants, producing a festival of ideas over five city blocks and in Sara D. Roosevelt Park. The day was a tremendous success with tens of thousands of visitors...and has since become a biennial event that saw its third iteration with Q+A at the logistical helm in 2015.